Google Penguin 4.0 Latest Update

There is a lot of buzz about the upcoming Penguin 4.0 Google release date. In the month of December 2015, Google came up with an update that the Penguin 4.0 won’t be released until March 2016. For SEO practitioners this could be good news, but for black-hat folks this can be spin chilling

According to expert web masters, the new algorithm could make the life of SEO experts, more importantly of web owner easier. Though Google is still ensures the release of latest Penguin update, it would be good enough wait and watch. Meanwhile, there are web owners who are still clueless about the Google Penguin update.

Let us check what Google Penguin updates is and how it is different from Penguin 4.0:

This new update was designed to fight against spam links and monitor the links used on content. Originally released back in April 2012, the update caused a major ripple among content marketer and web masters. Major sites which weren’t following the Google web rules were

Every time the update is released, there are major changes happening on sites. Fortunately, for sites which works according to the rules isn’t facing any fire. Penguin shares the similarities with two other algorithms, Panda and Hummingbird. However, the main focus of Penguin algorithm is to penalize companies that follows black hat SEO to boost the ranking of their site. There is no doubt that, every time Google comes with new update, it shakes up the internet world.

Google Penguin 4.0 is surely going to raise eyebrows among search engine marketers and web owners.  Moreover, it is expected to be real-time upgrade and will keep getting updated over the period of time. If you are following the right Google rules, then you have nothing to worry.

What’s Different in Penguin 4.0?

As mentioned above, Penguin 4.0 is rumoured to be real-time update and will get updated on regular interval. For digital marketers and SEO webmasters, this could be a big thing since there is a lot of spamming things taking place. However, many still isn’t aware what difference the new Google Penguin 4.0 will bring to the website.penguin-4-1368450026

Difference between Google Panda and Penguin:

There is a quite difference between Google Panda and Penguin algorithm.  The algorithm is basically a mathematical formula through which the ranking determines.

Google Panda is an effective algorithm bought by the search engine that effected many old sites.  The main aim of the update is to provide the best result for viewer searching on the engine. For instance, a site doesn’t get enough view and the viewer switches to other site, Google brings down the sites ranking. Poor site design, poor content, black hat SEO and other aspects are considered in this algorithm.


Google Penguin, in other hand is the latest algorithm which detects wrong tactics used by web masters to gain ranking which are against the guidelines. Stuffed keywords, hidden text and getting links from illegitimate sites are some of the reasons why a site ranking goes down.


One needs to understand the difference between Google Panda and Penguin, and how the later will be affecting your site once it is released. So as there is no such official announcement of Google Penguin 4.0 release, web owner has to be ready with the update.


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